Chinese New Year

Manchester Business Improvement District works in partnership with the Federation of Chinese Associations of Manchester (FCAM), Manchester City Council, Marketing Manchester, Transport for Greater Manchester, retailers and cultural venues to celebrate Chinese New Year.

Manchester events showcase a mix of traditional celebrations across Chinatown alongside contemporary art, performances, food and family activities across the BID shopping district.

Production Elements

  • Manchester BID has brought a series of spectacles to the city including PigletGolden Dragon and Chinese Warriors
  • The Chinatown event including Manchester’s legendary Dragon Parade, performances, lion dances, food and fireworks

Marketing Campaign

  • Manchester BID has so far delivered seven consecutive campaigns for the Year of the Rat (2020), Pig (2019), Dog (2018), Rooster (2017), Monkey (2016), Ram (2015) and Horse (2014)
  • Our annual artwork, based on the Chinese Zodiac, is created by international artist and proud Mancunian Stanley Chow
  • Full outdoor, digital, social, print campaign delivered by Manchester BID
  • National PR campaign including media partnerships

2020 Visit Manchester Digital Campaign

  • Online portal visitmanchester.com/chinesenewyear featuring event listings
  • Priority placements across the site for Chinese New Year including megamenus, inspiration blocks and homepage features
  • Editorial content around the events
  • Paid digital advertising campaign across Google and Facebook
  • Organic social campaign across Facebook, Twitter, WeChat and Weibo
  • 17,500 emails sent with Chinese New Year content

Headline Digital Results

  • 174,000 page views to campaign pages
  • 1.5 million impressions driving 53,000 clicks to Chinese New Year portal
  • 104,000 organic social media impressions

PR Coverage

Sponsors & Partners

  • Brought to you by Manchester Business Improvement District, Federation of Chinese Associations of Manchester and Manchester City Council
  • In partnership with Marketing Manchester, Transport for Greater Manchester, Centre for Chinese Contemporary Art, Manchester Confucius Institute
  • Campaign sponsors have included Tiger Beer, Hainan Airlines, Cathay Pacific, Manchester City Football Club, Manchester Airport

Photos
YouTube PlayList