Chinese New Year: The Year of the Rabbit

Date & Time

The UK’s brightest celebrations. As the dark streets light up, welcome in the Year of the Rabbit.

Sunday 22nd January 2023: Featuring Manchester’s famous red lanterns, live performances, stalls and funfair and the return of the city’s legendary Dragon Parade.

Chinese New Year in Manchester is a partnership event between the Federation of Chinese Associations of Manchester, Manchester City Council and Manchester BID/CityCo.

The city’s annual Chinese Zodiac promotional campaign, with illustrations by Manchester artist Stanley Chow, is delivered by Manchester BID/CityCo. We work with Echo PR, Modern Designers, Marketing Manchester, Manchester City Council and Transport for Greater Manchester on the media campaign.

2023 Press Coverage

Coverage on BBC North West Tonight, ITV Granada Reports and numerous online news titles.

2023 Visit Manchester Digital Campaign Results

  • 119,500 page views across Chinese New Year campaign content, with over 74,500 page views to the campaign page
  • A paid campaign which delivered over 1.6 million impressions and helped to drive over 45,000 clicks to the landing page
  • 12 social posts across our organic campaign, generating a further 103,000 impressions
  • 7,800 emails delivered to our UK leisure database containing Chinese New Year content, with an open rate of 42.0%
  • 7,500 downloads of the Parade Route and Times and Chinese New Year Visitor Guide

Image Credits: Fabio De Paola/PA and Carl Sudonik