Chinese New Year

Date & Time

Chinese New Year: 2024

The UK’s brightest celebrations. Featuring: Manchester’s famous red lanterns, live performances, stalls and funfair and the return of the city’s legendary Dragon Parade.

Chinese New Year in Manchester is a partnership event between the Federation of Chinese Associations of Manchester, Manchester City Council and Manchester BID/CityCo.

The city’s annual Chinese Zodiac promotional campaign, with illustrations by Manchester artist Stanley Chow, is delivered by Manchester BID/CityCo. We work with Echo PR, Modern Designers, Marketing Manchester, Manchester City Council and Transport for Greater Manchester on the media campaign.

2023 Headlines

  • Press Coverage: 97 pieces of local and national press coverage including BBC North West Tonight, ITV Granada Reports and numerous online news titles. £1.05 million AVE (Advertising Value Equivalent)
  • 119,500 page views across Chinese New Year campaign content, with over 74,500 page views to the campaign page
  • A paid campaign which delivered over 1.6 million impressions and helped to drive over 45,000 clicks to the landing page
  • 12 social posts across our organic campaign, generating a further 103,000 impressions
  • 7,800 emails delivered to our UK leisure database containing Chinese New Year content, with an open rate of 42.0%
  • 7,500 downloads of the Parade Route and Times and Chinese New Year Visitor Guide