Halloween in the City

Date & Time
City Centre

Manchester’s Business Improvement District (BID) works with partners, retailers and cultural venues to celebrate Halloween.

The BID has so far delivered three consecutive celebrations and marketing campaigns for Halloween in the City in 2016, 2017 and 2018.  The event is a family-friendly festival aimed at attracting visits and spend in the run-up to 31 October. And we showcase the range of events across the city through a partnership brand and national PR campaign.

2019 Footfall

  • +15% footfall increase across the Manchester BID district

2019 PR Coverage

2019 Sponsorship

Sponsorship and experiential spaces are available Manchester’s 2019 Halloween in the City festival. This will be its fourth year. The festival is a city-wide celebration to make to most of this lucrative time of year for retail, eating, drinking and leisure brands and venues.

Millions of people walk through Manchester city centre each week, and millions more travel-in via our public transport and road networks. The promotional opportunities through the on-street event and marketing campaign are therefore phenomenal.

We are proud to have brought some of the most innovative and PR-grabbing installations to the event in recent years: take a look at our Giant Roof-Top Monsters.

The Market

  • Halloween is now the third biggest ‘event’ for retails behind Christmas and Easter
  • 46% of UK shoppers are expected to get involved in the occasion (source: Savvy)
  • Retail expenditure on Halloween products moved from a market value of £200 million in 2013 to £400 million in 2017. 2018 projection was set to £490 million (source: Statista)

2019 Event Headlines

Event Impact

  • 750,000+ attendees since 2016
  • £2.8 million worth of regional and national press coverage (AVE)
  • £324,000 worth of marketing coverage annually working with a range of media partners
  • 280,000 website views to visitmanchester.com/halloween since 2017
  • PR Examples ‘Top PR Stunts 2018’ – in the company of global brands Fanta, Bumble, Rita Ora, Now TV, Burger King: The Nightmare Burger, Marmite: Trick Or Treat, Urban Outfitters: Influencer Costume and Reece’s: Candy Converter

Previous Sponsors

Sponsors have included Party DelightsCBREU+I Plc and Helical Plc benefiting from up to £1 million worth of marketing and PR coverage.

Event Partners

Content partners include CBBCCBeebies, Z ArtsRoyal Exchange Theatre

Media Partners

Media partners include Marketing Manchester, Manchester City Council, TfGM Metrolink, Heart FM, I Love Manchester

£2K – £20K Sponsor Opportunities

  • Headline Sponsor
  • Experiential Packages
  • Activation Packages

Sponsorship Brochure

Halloween in the City – 2019 Sponsorship Brochure

To discuss further including bespoke packages please email Nelson or call 0161 838 3250.

Event Images

Event Videos


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