Halloween in the City (BID/CITYCO)

Date & Time
Venue
Manchester City Centre

Manchester BID’s annual Halloween celebration, launched in 2016 and is now renowned across the UK. Taking place during October half term, the popular family festival delivers a mix of PR and Instagram-able moments, themed city wide decorations, and plenty of opportunity for businesses to take part.

The event activity is promoted via the BID’s well-established marketing and PR channels, including TfGM Metrolink advertising, city centre advertising screens, digital and social media campaigns and media partnerships with Visit Manchester and The Manc.

Halloween in the City 2022 

MCR Monsters – 24th – 31st October

Halloween in the City Family Weekend – 29th – 30th October

2022 Event Highlights

  • Our, giant, roof-top inflatable #MCRMonsters by artists Filthy Luker and Pedro Estrellas
  • Walk the Plank Monster Procession
  • Team Trick/Team Treat dress-up challenge
  • New Cathedral Street carnival
  • St Ann’s Square Monsters Rock! music stage
  • Glow in the Dark Disco in Exchange Square
  • Pumpkins lantern city-wide dressing.

Previous Reporting

Footfall (2021)

  • Footfall across the retail core soared by an additional 150,000 visitors, an uplift of 30% on the previous week.
  • Footfall figures on Saturday 30th October were equivalent to the same half-term Saturday in 2019.

Digital Campaign Results (2021)

PR Coverage 2021

  • £508,000 AVE (advertising value equivalent) achieved across 64 features
  • Inc. The Independent ‘Pictures of the Day’, BBC, Key 103 Radio, The Manc, I Love Manchester, Manchester Evening News
  • Press Coverage Report (2021)

PR Coverage 2019

  • £1.2 million AVE (advertising value equivalent) achieved across 122 features
  • Inc. The Telegraph, iPaper, Metro UK, Sunday Mirror, Evening Standard ‘Pictures of the Day’
  • Press Coverage (2019)