The King Street Festival

Date & Time
Venue
King Street Manchester

The BID brings together over fifty shops, restaurants and hotels to celebrate the past, present and future of Manchester’s iconic designer shopping destination King Street. The streets are filled with music, food and VIP events hosted by stores, restaurants and hotels. The 2016 inaugural event saw footfall rise by 64% over the May Bank Holiday, an additional 20,000 customers.

The event

A fashionable weekend all along Manchester’s most iconic, historic shopping street. Featuring: al fresco dining, free fizz and tastings, gifts and goodie bags, a glorious bandstand, pop-up parks and an art garden, stylish crazy golf and guided heritage tours – and exclusive events from over 50 of Manchester’s premium names in shopping, food and drink.

Organisers

2017 Partners

  • Visit Manchester
  • Manchester City Council

2017 Media Partner

  • Manchester Evening News (City Life)

Event Headlines

  • Over 50 stores, restaurants and brands celebrating Manchester’s premium shopping and dining destination, including; Bem Brasil, Cath Kidston, Diesel, Diverso, DKNY, El Gato Negro, Hawes and Curtis, Hobbs, Jamie’s Italian, Jigsaw, Karen Millen, Kiehls, Kuoni, L’Occitane, Miller & Carter, Mint Velvet, Neal’s Yard Remedies, Pizza Express, Pretty Green, Rosso, Suri, The Body Shop, The Grill on the Alley, The Pen Shop, The White Company, The White Stuff, Trevor Sorbie, Watches of Switzerland, Waterstones, Vidal Sassoon and Virgin Money
  • Exclusive treats and events: shopping discounts, complimentary fizz, menu tasters, special cocktails, gifts with purchase, in-store DJs, beauty treatments, giveaways and competitions
  • The King Street Festival Restaurant Trail, supported by City Life
  • Pop-up parklets on Upper King Street hosted by some of Manchester’s luxury food, fashion and entertainment brands
  • A glorious bandstand, home for the weekend to local blues, jazz and swing bands
  • Castle Fine Arts street art exhibition and garden, presenting London artist Alex Echo
  • The Great King Street Painting Challenge: family sketching and live painting competition
  • Lawn games, crazy golf and flower stalls
  • Historic Heart of Manchester guidebook and tour, by Jonathan Schofield
  • Al fresco dining at Suri and El Gato Negro
  • See the 2016 photos

Marketing and PR Campaign

  • Festival website kingstreetfestival.com
  • Social media campaign across TwitterFacebook, Instagram @/kingstfestival
  • Outdoor advertising campaign including city digital screens
  • Retail POS including window vinyls
  • Regional press advertising inc. Manchester Evening News, City Life, Cheshire Life, Living Edge, Lancashire Life, Guardian
  • Radio campaign with Classic FM
  • Digital advertising and e-shots
  • Visit Manchester seasonal campaign promotion
  • Targeted regional publicity campaign delivered by Echo PR

2016 Stats

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