The King Street Festival

Date & Time
Venue
King Street

Manchester’s Business Improvement District (BID) works to bring together premium shops, restaurants and hotels to celebrate the past, present and future of Manchester’s heritage shopping destination King Street. The event showcases the street’s ever-flourishing mix of premium retailers, luxury brands and upscale eateries with a weekend filled with fashion, beauty, music, history and complimentary VIP experiences.

Marketing Campaign

  • Full digital outdoor, digital advertising and social media strategy delivered by Manchester BID
  • PR including media partnerships with targeted outlets

Visit Manchester Digital Campaign

  • Online portal visitmanchester.com/kingstreetfestival featuring event listings
  • Priority placements across the site for King Street including megamenus, inspiration blocks and homepage features
  • Editorial content around the events
  • Paid digital advertising campaign across across Google and Facebook
  • Organic social campaign across Facebook, Twitter, Instagram
  • 16,000 emails sent with King Street content

Headline Digital Results

  • 66,313 page views to campaign pages
  • 1.65million paid digital impressions driving 33,500 clicks to King Street Festival portal
  • 128,608 organic social media impressions

2019 PR Headline

2019 Footfall

  • 50,000 people enjoyed the festivities over the weekend
  • Since the event’s inception in 2016 the weekend has consistently brought around 20,000 extra people to the area
  • +65% uplift on a standard, non-event weekend

Sponsors & Partners

  • Brought to you by Manchester Business Improvement District
  • In partnership with Manchester City Council and Marketing Manchester

Photos
YouTube Playlist

 

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