The Manchester Flower Show

Date & Time
Manchester City Centre

The 2021 Manchester Flower Show was a floral takeover of the city centre to safely welcome back customers, workers and visitors following the Covid lockdowns.

The streets were dressed and animated – and many a selfie was taken 🙂

With glorious weather and installations by The RHS, Frog Flowers, Deansgate Towers, First Street, Great Northern, Angel Meadows, Royal Exchange, Selfridges, Manchester Arndale, local florists and more, the ‘urban take’ on a traditional flower show was an occasion to celebrate.

Organised by Manchester BID (Business Improvement District) and CityCo (The City Centre Management Company)

Supported by Marketing Manchester

Promoted via a multi-channel marketing campaign, and local/regional PR led by Echo

Campaign design by Modern Designers

Photography by Carl Sudonik

Video by Woolgather Films

Headline Stats

  • 150,000 additional visitors to the city centre
  • Bank Holiday weekend footfall LEVEL with 2019
  • Footfall +23% compared to the week prior to the event
  • Press coverage value of £730,000, including features in The Sunday Telegraph, The Independent, ITV Granada Reports, BBC Breakfast and a live broadcast on North West Tonight
  • 90,000 website views to and 9 million social media impressions


Click here to view event photos


Click here to watch event video

Press Coverage

Click here to see the press coverage