The Manchester Flower Show 2021 (CITYCO/BID)
- Date & Time
- Manchester City Centre
The Manchester Flower Show 2021
Saturday 29th May – Sunday 6th June
The BID’s ‘urban-take’ on a traditional flower show was a colourful celebration to encourage people back into Manchester city centre in a Covid-safe way.
The outdoor festival was an opportunity for people to rediscover the many reopened shops, restaurants, cafes, and cultural venues. It was fantastic to see so many BID retailers dress for the occasion, alongside CityCo’s property partners at First Street, Deansgate Square and the Northern Quarter.
The event saw floral phone-boxes and archways, pop-up gardens and green-themed decorations in the streets. With support from the The RHS and Visit Manchester, extensive press and marketing coverage helped to re-establish confidence in the city and encourage future visits.
- 150,000 additional visitors were recorded during the sunny, nine-day run
- £750,000 worth of press was secured across 73 local, regional and national media pieces, including TV coverage on North West Tonight and Granada Reports and articles in The Sunday Telegraph and The Independent