Chinese New Year (BID/CITYCO)
- Date & Time
Manchester BID has worked in partnership with the Federation of Chinese Associations of Manchester (FCAM), Manchester City Council, Marketing Manchester, Transport for Greater Manchester, retailers and cultural venues for 8 years to celebrate Chinese New Year.
Manchester delivers a mix of traditional celebrations and performances in Chinatown, alongside contemporary art pieces and red lanterns across the BID shopping district.
Annual campaign artwork, based on the Chinese Zodiac, is created by international artist and proud Mancunian Stanley Chow.
We have delivered multi-media marketing and PR campaigns since 2013 – from the Year of the Horse, right through to the Year of the Tiger this year.
Chinese New Year 2023
Chinese New Year in 2023 falls on 21st January, and Chinatown celebrations will focus on the Sunday 22nd.
2023 will be the #YearoftheRabbit
- Facebook: Chinese New Year MCR
- Instagram: ChineseNewYearMCR
- Twitter: ChineseNYMCR
- Photo Gallery
- Video Showcase
- CHINATOWN/BID: Thousands of red lanterns
- CHINATOWN: Dragon Parade and lion dancing
- CHINATOWN: Funfair, food, stalls and performances
- BID: Giant Tiger sculpture in St Ann’s Square
- BID: Lanterns of the Terracotta Warriors in Exchange Square
- ‘BID: Piglet’ art sculpture in St Ann’s Square
- BID: Giant Golden Dragon in Exchange Square
- BID: Lion dancing on Market Street
- BID: Chinese arts and crafts in Manchester Arndale
- BID: Family workshops with CFCCA and Confucius Institute in Manchester Arndale
Digital Campaign Results (2022)
- +90,000 website views to visitmanchester.com/chinesenewyear
- + 1.3 million paid digital impressions
- +218,000 organic digital reach
Press Coverage (2022)
- £1.07 million AVE (advertising value equivalent) of press coverage across 78 features
- Including Manchester Evening News, The Manc, I Love MCR, Finest, Wire, Confidential, The Guardian ‘Photo of the Day’, The Times, North West Tonight, ITV Granada Reports, Hits FM
- Press Coverage Report (2022)