Halloween in the City (BID/CITYCO)
- Date & Time
- Venue
- Manchester City Centre
Manchester BID’s annual Halloween celebration, launched in 2016 and is now renowned across the UK. Taking place during October half term, the popular family festival delivers a mix of PR and Instagram-able moments, themed city wide decorations, and plenty of opportunity for businesses to take part.
The event activity is promoted via the BID’s well-established marketing and PR channels, including TfGM Metrolink advertising, city centre advertising screens, digital and social media campaigns and media partnerships with Visit Manchester and The Manc.
Halloween in the City 2022
MCR Monsters – 24th – 31st October
Halloween in the City Family Weekend – 29th – 30th October
- halloweenmcr.com
- Facebook: HalloweenMCR
- Instagram: HalloweenMCR
- Twitter: HalloweenMCR
- Photo Gallery
- Video Showcase
Event Highlights
- #MCRMonsters – giant, roof-top inflatable monsters from artists Filthy Luker and Pedro Estrellas
- Spectacular performances from Walk the Plank including a Monsters Welcome Procession and The Strolling Bones parade
- Trick or Treat and Halloween in the City Photo trails
- A Haunted Maze, Monster Science Lab and Dr Mancenstein’s Castle
- A Carnival of Monsters and fairground
- Roaming musicians, circus performers and puppets
- Pumpkins lantern city dressing
- Spooktacular showings of CBeebies & CBBC shows
Previous Reporting
Footfall (2021)
- Footfall across the retail core soared by an additional 150,000 visitors, an uplift of 30% on the previous week.
- Footfall figures on Saturday 30th October were equivalent to the same half-term Saturday in 2019.
Digital Campaign Results (2021)
- +74,000 website views to visitmanchester.com/halloween
- + 2.5 million paid digital impressions
- +790,000 organic digital reach
PR Coverage 2021
- £508,000 AVE (advertising value equivalent) achieved across 64 features
- Inc. The Independent ‘Pictures of the Day’, BBC, Key 103 Radio, The Manc, I Love Manchester, Manchester Evening News
- Press Coverage Report (2021)
PR Coverage 2019
- £1.2 million AVE (advertising value equivalent) achieved across 122 features
- Inc. The Telegraph, iPaper, Metro UK, Sunday Mirror, Evening Standard ‘Pictures of the Day’
- Press Coverage (2019)
