Halloween in the City (BID/CITYCO)

Date & Time
Venue
Manchester City Centre

Manchester Business Improvement District is a consortium of 400+ leading retail and restaurant brands in the city centre.

The BID’s annual Halloween celebration, launched in 2016, is now renowned across the UK. Taking place during October half term, the family festival delivers a mix of PR and Instagram-able moments, themed city wide decorations, and plenty of opportunity for businesses to take part.

The aim to support businesses in driving more custom into stores and venues. Event activity is promoted via the BID’s well-established marketing and PR channels, including TfGM Metrolink advertising, city centre advertising screens, digital and social media campaigns and media partnerships with Visit Manchester and The Manc.

With many thanks to our 2022 #MCRMonster sponsors, retail participants and media partners.

Halloween in the City 2022

  • Halloween Lanterns: 1st – 31st October
  • MCR Monsters: 24th – 31st October
  • Halloween in the City Weekender: 29th – 30th October

Event Highlights

  • #MCRMonsters Trail (view location sponsors and map)
  • Monsters Rock! Music Festival
  • Creepy Carnival
  • Monster’s Rock! Party Procession by Walk the Plank
  • Arts and Craft Zone in Manchester Arndale
  • Dr Dee’s Portal to Another World by StudioTech
  • Scare Skate at Skate Manchester

2022 Headline Statistics 

2022 Footfall Results

  • Nearly quarter million people were in the city centre over the weekend, 30,000 more than the previous weekend
  • +5% more than the Halloween weekend in 2021
  • Family focus weekend particularly evident on Sunday, which saw an extra 17,000 people year on year

2022 Digital Campaign Results (Visit Manchester partnership)

  • Page views of 128,000 to visitmanchester.com/halloween (71% increase on 2021)
  • Paid campaign generated 1.1 million impressions, helping to drive an additional 26,000 clicks to the campaign
  • Social campaign generated an additional 150,000 impressions
  • Monster map received 10,000 downloads

2022 Press Coverage

  • £630,000 AVE (advertising value equivalent) achieved across 95 features
  • Including The Times, Metro, Independent

2021 Press Coverage 

  • £508,000 AVE (advertising value equivalent) achieved across 64 features
  • Including Independent, BBC online

2019 Press Coverage 

  • £1.2 million AVE (advertising value equivalent) achieved across 122 features
  • Including Daily Telegraph, Independent, Metro, Sunday Mirror, Evening Standard

VIEW THE PHOTOS

Follow the Annual Event

For media information please contact Anoushka or Kat at ECHO on 07732 846650 or email anoushka@echo-pr.co.uk / kat@echo-pr.co.uk