Manchester Mystery Shopping Awards

Date & Time
City Centre

The Manchester BID’s annual Mystery Shopping exercise in association with Storecheckers takes place in May with winners crowned at a celebratory breakfast in June.

For the 2018 awards, city centre stores and restaurants achieved an average score of 85%, making it one of the top UK locations assessed by national market research company, Storecheckers.

330 city centre businesses across thirteen categories including Jewellery, Health and Beauty, Technology, Food and Drink and Fashion took part with 30 city centre businesses scoring a perfect 100%.

The survey also revealed a surge in pride in the city by stores and businesses with local knowledge and love for the city up by 14% from 69% in 2017 to 83% in 2018.

The mystery shopping exercise is now in its the third year. The results of the survey and winners of the thirteen categories were revealed at an Awards Breakfast at the Royal Exchange Theatre, with staff from the winning stores receiving a whole host of experience-led prizes including hotel stays, complimentary meals and theatre tickets, courtesy of some of the city’s top hotels, restaurants and venues.

Two stores picked up an award for the second year running with House of Fraser taking home the Multi Gender Fashion Large Store award and Jones Bootmaker winning the Footwear award for the second consecutive year.

2018 Winners

Advised Customer Service: Trailfinders, Deansgate, sponsored by Malmaison

Banking: TSB, Cross Street, sponsored by Dog Bowl

Jewellery: Mappin & Webb, St Ann Street, sponsored by Manchester Art Gallery

Single-Gender Men’s Fashion: Intro, Deansgate, sponsored by Hotel Football

Single-Gender Women’s Fashion: DKNY, King Street, sponsored by Fazenda

Multi-Gender Fashion Large Store: House of Fraser, Deansgate, sponsored by Staybridge Suites

Multi Gender Fashion: White Stuff, King Street, sponsored by The Lowry Theatre

Footwear:  Jones Bootmaker, King Street, sponsored by The Crystal Maze

Food & Beverage Dine in: Grafene, King Street, sponsored by Crowne Plaza Hotel Oxford Road

Food & Beverage Take Out: Taco Bell, Manchester Arndale, sponsored by Royal Exchange Theatre

Health & Beauty: The Body Shop, Market Street, sponsored by Store Street at DoubleTree Hilton

Technology: EE, Market Street, sponsored by INNSIDE Melia Hotel Manchester

Home & Lifestyle: Whitewall Galleries, King Street, sponsored by HOME

Congratulations to all!

Phil Schulze, Manchester BID Manager says: “Our annual secret shopper survey is incredibly important in benchmarking the customer experience provided by city centre stores and businesses and yet again the sector has done us extremely proud with a fantastic level of outstanding scores. This year’s results have also revealed a great sense of pride in the city with retail staff proving to be real ambassadors for the city, which perfectly aligns with our ethos of working collectively to ensure city centre retail continues to thrive.

“The survey also allows us to recognise the efforts of individual stores and businesses through thirteen sector specific awards and we’d like to congratulate these winners all of whom have demonstrated service excellence at the highest level.”

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For more media information, please contact Anoushka Done or Kat Booth on 0161 827 1710 or email /