2018 Manchester Mystery Shopping Awards
- Date & Time
The Manchester BID’s annual Mystery Shopping exercise in association with Storecheckers takes place in May with winners crowned at a celebratory breakfast in June.
For the 2018 awards, city centre stores and restaurants achieved an average score of 85%, making it one of the top UK locations assessed by national market research company, Storecheckers.
330 city centre businesses across thirteen categories including Jewellery, Health and Beauty, Technology, Food and Drink and Fashion took part with 30 city centre businesses scoring a perfect 100%.
The survey also revealed a surge in pride in the city by stores and businesses with local knowledge and love for the city up by 14% from 69% in 2017 to 83% in 2018.
Sales skills across the city have improved yet again with scores rising to 98% compared to 91% in 2017 with staff across the city also receiving full marks for product knowledge, scoring an impressive 100% across the board.
The mystery shopping exercise is now in its the third year. The results of the survey and winners of the thirteen categories were revealed at an Awards Breakfast at the Royal Exchange Theatre, with staff from the winning stores receiving a whole host of experience-led prizes including hotel stays, complimentary meals and theatre tickets, courtesy of some of the city’s top hotels, restaurants and venues.
Two stores picked up an award for the second year running with House of Fraser taking home the Multi Gender Fashion Large Store award and Jones Bootmaker winning the Footwear award for the second consecutive year.
2018 Manchester Mystery Shop Awards Winners
Advised Customer Service: Trailfinders, Deansgate, sponsored by Malmaison
Banking: TSB, Cross Street, sponsored by Dog Bowl
Jewellery: Mappin & Webb, St Ann Street, sponsored by Manchester Art Gallery
Single-Gender Men’s Fashion: Intro, Deansgate, sponsored by Hotel Football
Single-Gender Women’s Fashion: DKNY, King Street, sponsored by Fazenda
Multi-Gender Fashion Large Store: House of Fraser, Deansgate, sponsored by Staybridge Suites
Multi Gender Fashion: White Stuff, King Street, sponsored by The Lowry Theatre
Footwear: Jones Bootmaker, King Street, sponsored by The Crystal Maze
Food & Beverage Dine in: Grafene, King Street, sponsored by Crowne Plaza Hotel Oxford Road
Food & Beverage Take Out: Taco Bell, Manchester Arndale, sponsored by Royal Exchange Theatre
Health & Beauty: The Body Shop, Market Street, sponsored by Store Street at DoubleTree Hilton
Technology: EE, Market Street, sponsored by INNSIDE Melia Hotel Manchester
Home & Lifestyle: Whitewall Galleries, King Street, sponsored by HOME
Congratulations to all!
Phil Schulze, Manchester BID Manager says: “Our annual secret shopper survey is incredibly important in benchmarking the customer experience provided by city centre stores and businesses and yet again the sector has done us extremely proud with a fantastic level of outstanding scores. This year’s results have also revealed a great sense of pride in the city with retail staff proving to be real ambassadors for the city, which perfectly aligns with our ethos of working collectively to ensure city centre retail continues to thrive.
“The survey also allows us to recognise the efforts of individual stores and businesses through thirteen sector specific awards and we’d like to congratulate these winners all of whom have demonstrated service excellence at the highest level.”
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