Vote of confidence for Manchester BID as city’s retailers back another five-year term6th Dec 2017
Businesses across Manchester city centre’s retail core have voted in support of continuing the city’s Business Improvement District (BID) for a second five-year term.
The renewal ballot saw 77% of voters back the continuation of Manchester BID, which means it will now run until at least 2023.
The new term, which commences in April 2018, is a vote of confidence for Manchester’s Business Improvement District and means an additional £6 million will be invested into the city’s retail district over the next five years helping Manchester retain and reinforce its standing as the UK’s leading retail destination outside of London.
BID’s are precisely defined geographical areas where businesses work together and invest in agreed services, projects and special events and are financed by a levy made on the basis of rateable value. They operate in most cities and towns across the UK.
Manchester BID brings together more than 400 retail, food and other customer-facing businesses in the central shopping district spanning Deansgate, King Street, Cross Street, St Ann’s Square, Market Street, New Cathedral Street and Manchester Arndale.
Since launching in 2013, Manchester BID has delivered on four key objectives:
Increasing footfall in ‘dip’ periods through a programme of public events in the heart of Manchester.
Over the last five years Manchester BID has masterminded and delivered major city events including The King Street Festival and its recent Halloween in the City event, which helped boost sales by up to 40 per cent at the city’s flagship stores and saw footfall rise by 10%.
Manchester BID has also worked with city partners to upscale and evolve existing events, bringing in new footfall and increasing sales for retailers and businesses. These include Manchester’s Chinese New Year celebrations, now widely acknowledged as the biggest celebrations in the UK outside of London and which saw the BID bring the internationally acclaimed ‘Lanterns of the Terracotta Warriors’ to Manchester in 2017, and dedicated student events in partnership with shopping centre Manchester Arndale.
Six pillar events are now delivered by Manchester BID annually, contributing to the city’s continuous footfall growth of +4.8% over the last five years, outperforming the UK average of -1.3%.
Increasing standards to the city centre trading environment and operational and security support to assist businesses.
In May 2017 this included an urgent operational support plan to assist BID members following the explosion at Manchester Arena.
Increasing the profile of the city through promotional partnerships and marketing campaigns.
Including support of Marketing Manchester’s national and international campaigns and ongoing positive PR, all of which has resulted in over £12 million worth of marketing and media coverage over the last five years.
Increasing communication between the retail community and acting as a lobbying voice for retail with city authorities and stakeholders.
Including vital communications around the Metrolink expansion and in the wake of the Manchester attack. The BID also backs the Big Change MCR homelessness campaign and supports the Street Support website, where people can find out how to help rough sleepers, volunteer time to help and donate.
The Manchester BID, which is managed by CityCo, the city centre management company for Manchester and Salford, making it operationally one of the most cost-effective BIDs in the UK, also funds a tourist information team of City Hosts who have collectively welcomed more than 500,000 visitors to the city to date.
During its second term, Manchester BID will further evolve its programme of high profile events including Chinese New Year, Halloween in the City, The King Street Festival and student shopping nights, while exploring the potential for tie-ups with other city festivals and touring events, as well as delivering a new attraction for the summer and celebrating the city’s vibrant F&B scene.
Operational support including services around security and counter-terrorism awareness training will continue to be a key element of the BID’s work, as will its lobbying role to ensure the retail sector’s voice continues to be heard by senior officers in the public sector.
Manchester is the second most visited city in England by domestic visitors and the third most visited UK destination by international visitors. The BID will continue to work with partners including Marketing Manchester to promote the city as an inspirational and increasingly global destination as part of the 2018-2023 business plan.
Jane Sharrocks, Chair of Manchester BID, said; “After an incredibly successful five years we’re absolutely delighted to continue the BID’s work with a second term. At the heart of everything we’ve done has been building our community of 400 businesses. Their collaborative approach, commitment and willingness to work together has been key to the success of the BID so far and will be invaluable as we go forward over the next few years.”
Phil Schulze, Manchester BID Manager, said: “This is brilliant news for Manchester city centre. The £6 million investment this brings into the city will ensure we continue to grow and prosper and sustain our great track record of success to date. The BID has built up an incredibly strong reputation for action, intelligence and partnership working, and this is a real vote of confidence in what we have achieved in our first term.
We now have ambitious plans incorporating food and drink operators into the BID and by continuing to work collectively, we can build on our thriving calendar of events and deliver more operational services that we know are vital to our members and the city centre trading environment.”
Sir Richard Leese, Leader, Manchester City Council said: “After just five years of operation, Manchester’s Business Improvement District is undoubtedly a critical part of the fabric of our city. The Manchester BID team and the businesses they represent are hugely important in helping us to deliver continued, and stronger, economic success. And its success in bringing together all major city players together in partnership is something that has benefitted many in the retail core. Manchester City Council fully supports the second term.”
*Source: Springboard UK
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