Supporting Manchester Day

In 2013 the BID joined the Manchester Day parade with a float – in the form of a giant handbag! It was watched by more than 50,000 people along Deansgate and around the streets and promoted the launch of the BID’s @ShopMCR social media channels, an ongoing campaign to promote the latest shopping offers, news and events.

Since, the BID has negotiated with the Council for the parade to be held earlier in the day to support retailers, and some of the celebrations are now held in the main city squares.