Sponsor an event

Sponsorship and experiential spaces are available for Manchester’s Business Improvement District public events which take place in the heart of the city’s busy retail district. Millions of shoppers pass through the streets each week.

All events are promoted through targeted multi-channel campaigns including radio, press, digital and outdoor advertising, social media and PR (media depending on the scale). Previous sponsors have benefited from more than £1 million worth of marketing and PR coverage.

For full benefits including bespoke packages please email our BID Events Manager Nelson Beaumont-Laurencia.

We have opportunities to align your brand with:

A city-wide celebration of Halloween each October; the fastest growing date in the retail calendar.
Target audience: ABC1 shoppers, families
Event location: premium sites in heart of Manchester’s shopping district including Market Street, Deansgate, King Street
Best suited for: F&B, leisure, entertainment and family brands

Celebrating the past, present and future of Manchester’s famous premium shopping destination, often termed ‘The Bond Street of the North’.
Annual summer event
Target audience: AB1 shoppers
Event location: premium site in the heart of Manchester’s shopping district
Best suited for: F&B brands, cars and luxury brands