Success in stats:
Tracking the impact of the Manchester BID

In 2016 Lonely Planet rated Manchester one of the top ten places to visit in the world. The Manchester BID is playing its part in building our reputation and promoting the city as a great destination that’s going places.

We are focused on success at all times.

• 10Manchester listed as one of the Top 10 places to visit in the world in 2016, by The Lonely Planet
• 1stTop shopping destination in England outside of London according to 2017 Colliers International research

• 40M+visitors to Manchester’s retail BID district each year
• £900Mretail spend in Manchester city centre each year

• £6Mlevy income from the BID being spent to enhance the city centre over a period of 5 years
• 400city centre retailers working together to transform the city offer and create more reasons for people to visit

• +4.7%continuous day footfall growth in the BID district since launch, compared to -1.2% nationally
• +4.6%average annual increase in footfall in the BID district between 5-8pm since launch, compared to -0.8% nationally

• 76Mof extra spending unlocked through the city’s seasonal marketing campaigns in 2016
• 7annual public events delivered by the BID, up from the 2 set out in the Business Plan

• 10%increase in footfall during the BID’s 2017 Halloween festival
• 1.1Mmedia value (AVE) for our 2017 Halloween in the City PR campaign

• 20%increase in footfall during the 2017 King Street Festival
• 450Kvisitors helped by the BID’s City Hosts so far

• 90%scored by 135 businesses in our 2017 Mystery Shopping Awards
• 25Kcopies of the BID’s Where to Go Manchester guidebook circulated

• 19%year on year increase in footfall for the BID’s 2017 Chinese New Year celebrations
• 27%year on year increase in footfall on Exchange Square and 25% up on Market Street for 2017 Chinese New Year

• £1.67MAVE of international, national and regional press coverage gained for our 2017 Chinese New Year PR campaign
• 190Kmarketing value delivered for our 2017 Chinese New Year campaign

• £1.21Mvalue of the city’s 2016 Christmas marketing campaign
• 381Kvisitors to the visitmanchester.com/christmas portal

• 60M+opportunities to see the city’s 2016 Christmas outdoor campaign
• £61Mworth of extra spend by visitors as result of the city’s 2016 Christmas campaign

• 700attendees at our post-arena attack Project Griffin counter-terrorism awareness training
• £13M+of national, regional and local media coverage (AVE) gained for BID events

• 3annual RHS Gold Medals won by Dig the City and Commendation at the UK Event Awards
• 6%average growth in footfall in the BID district during 5-8pm, 2016 v 2015

• 20retailers of all sizes and locations reporting in weekly sales trends
• +50%year on year increase in retail sales during MCR Student Night Out

• 110Km2 of extra pavements cleaned in the retail district by the BID
• 15Kbusiness visits undertaken by our City Hosts