The Manchester Flower Show

Launched in 2021, The Manchester Flower Show, was the city’s first public event to take place following the COVID-19 pandemic. The BID’s ‘urban-take’ on a traditional flower show welcomed people safely back into Manchester city centre, supported local business and aided the city’s economic recovery.

The outdoor festival was an opportunity for people to rediscover the many reopened shops, restaurants, cafes, and cultural venues. Many BID members dressed for the occasion, alongside CityCo’s property partners at First Street, Deansgate Square and the Northern Quarter.

The event saw floral phone-boxes and archways, pop-up gardens and green-themed decorations in the streets. With support from the The RHS and Visit Manchester and media partner The Manc extensive press and marketing coverage helped to re-establish confidence in the city and encourage future visits.

Event Highlights

  • City wide trail of floral takeovers
  • Building and window displays
  • Green installations
  • Al fresco dining
  • The Manchester Flower Show Cocktail Trail

Social Channels

Press Coverage (2021)

£730,000 AVE (advertising value equivalent) across 73 pieces of coverage including features in local press, The Sunday Telegraph, The Independent and a live broadcast on North West Tonight.

View Press Coverage (2021)

View Event Photos (2021)

View Event Video (2021)