Chinese New Year 2017 – Press Coverage & Event Video

6th Feb 2017

The BID’s PR campaign for Manchester’s Chinese New Year celebrations led to £1.44million AVE of press coverage across 127 international, national, regional and local titles. We delivered broadcast features on BBC North West Tonight where Diane Oxberry hosted the weather live from The Lanterns of the Terracotta Warriors, CBBC’s Newsround, BBC Radio Manchester and Key 103.

We gained coverage across The Guardian, ITV News online, Daily Mirror, The Sun, Waitrose Weekend, Country & Town House, Woman, Easy Hotel, International Business Times, China Daily, Manchester Evening News, Emerald Street, The Skinny, Event Magazine, Greater Manchester Business Week, Style etc, Manchester’s Finest, Manchester Wire, Northern Soul, Creative Tourist, Visit Manchester, Prolific North, The Business Desk, Manchester Weekly News – along with many more titles.

  • £1.44million AVE (advertising value equivalent)
  • 127 pieces of coverage
  • 974M online readership
  • 1.36M estimated coverage views
  • 18.9K social shares

Flick through the coverage here.

Watch our 2017 show reel here: