Year 3 BID Annual Report

  • 130Kvisitors helped by the BID’s City Hosts in 2015
  • £76Mworth of extra spend by visitors to Manchester
  • £1m+marketing and PR coverage value for Chinese New Year
  • +50%year on year increase in sales during MCR Student Night Out
  • £4m+of media coverage (AVE) gained for Dig the City
  • 60M+opportunities to see the Christmas 2015 outdoor campaign