Dig the City Dig the City was the BID's first major festival and ran for three consecutive summers from 2013-2015. It was hosted for shoppers, workers, families and day-trippers at the start of...
- 130Kvisitors helped by the BID’s City Hosts in 2015
- £76Mworth of extra spend by visitors to Manchester
- £1m+marketing and PR coverage value for Chinese New Year
- +50%year on year increase in sales during MCR Student Night Out
- £4m+of media coverage (AVE) gained for Dig the City 2015
- 60M+opportunities to see the Christmas 2015 outdoor campaign
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