Dig the City Dig the City was the BID's first major festival and ran for three consecutive summers from 2013-2015. It was hosted for shoppers, workers, families and day-trippers at the start of...
Marketing Manchester works with Global Tourism Solutions UK to provide an indication of the economic impact of the visitor economy (both direct impact and indirect impact through the supply chain). Marketing Manchester commissions the annual study on behalf of Greater Manchester. Figures are calculated from a number of measures including:
- Accommodation records (rooms, beds and tariffs)
- Occupancy rates
- Visits to attractions and annual events attracting visitors
- Visits to visitor information centres
- Visitor spend by a leisure visitor across a number of visit type categories and to a number of business types
This is supplemented by work undertaken within national research where data gaps exist.