Marketing Manchester BID Projects

Manchester’s Business Improvement District has an ongoing partnership with the tourist board Marketing Manchester to promote all that’s great about our city and the BID district to visitors from across the UK and internationally.

It All Starts in Manchester

Download Marketing Manchester’s recent context presentation which sets the scene for Manchester as a leading tourism destination and the value tourism brings.

The presentation also looks at 2019 major tourism-attracting events and covers the £300 million worth of cultural investment currently underway at Manchester’s venues, museums and galleries.

Download Slides (PDF)
2019 Manchester promo film (YouTube)

2018-19 BID Funded Projects

Greater Manchester Visitor Survey

Working in a partnership with Marketing Manchester and Transport for Greater Manchester, Manchester BID co-funded the city’s 2018/19 Leisure Visitor Survey.

785 visitors told us why they visited, who they traveled with, where they had traveled from and what they did during their trip.  They fed back on where they looked for inspiration for their trip and on their overall visitor experience.

Visitmanchester.com

Web portals, social media, paid digital advertising and communications support for the full programme of the 2018/19 BID public events.

Dubai Tourism Campaign: Rediscover

Part-funding for a major Marketing Manchester and Visit Britain digital, PR and event campaign in Dubai and GCC to promote rediscovering Manchester to high-spending expats.

Phase 1: BID Photography/Videography

Funding of Phase 1 photography and video content to showcase the BID’s jewellers, King Street retailers, foodies and general BID shots. Including the creation of a new ‘Jewellery Quarter’ web portal.

https://www.youtube.com/watch?v=f9a_9g9OIQ8

2019-20 BID Funded Projects

Visitmanchester.com

Web portals, social media, paid digital advertising and communications support for the BID’s programme of public events and collaborations: The King Street Festival (June), GM Fringe (July), Halloween (October), Chinese New Year (Jan 2020).

Phase 2: BID Photography/Videography

Funding of more photography and video content to help enhance visitmanchester.com. Digital development to support retail, F&B and present engaging content for the city centre.

Campaign Results

View the latest results in our BID Board Papers here.