Tourism Marketing

Manchester BID has a long-standing media partnership with the tourist board Marketing Manchester.

We work together on marketing and PR campaigns, supported by the BID’s media agency Echo PR, to promote the BID’s calendar of public events to local, regional and national audiences to drive awareness, footfall and positive press coverage for the city centre.

High-profile events have included the famous Vogue Fashion’s Night Out, summer festival Dig the City, Chinese New Year and Halloween celebrations, The King Street Festival, The Manchester Flower Show, and MCR Student Socials – shopping nights in partnership with Manchester Arndale.

Take a look at recent marcomms reporting for each event in our current programme:

Positive PR for Manchester

Our events have driven more than £20 million AVE (advertising value equivalent) of press coverage for Manchester.

Articles and news items championing the vibrancy of the city have featured across BBC Northwest Tonight, ITV Granada Reports, BBC Radio 2, BBC Radio 4, Hits & Capital FM, The Guardian, The Times, The Independent, Daily Mirror, Manchester Evening News, The Manc, I Love MCR, Manchester Confidential and many more outlets.

Tourism Campaigns

We also support other tourism campaigns led by Marketing Manchester targeted at potential visitors from key target audiences in the UK, Ireland, Europe, Middle East, China, and USA.

Recent campaigns include:

A King Street promotion with Cheshire Life and to promote the area as one of Manchester BID’s premium shopping and hospitality destinations.

A ‘Luxury Break’ promotion with Avanti West Coast trains, Northern Rail and to encourage weekend breaks in the city centre.

Digital Campaign Results:

  • 3.8m impressions across the paid campaign
  • 18,000 clicks to the campaign landing page
  • 6,000 entries to the competition

For more information please email