Chinese New Year in Manchester

Date & Time
Venue
Chinatown, Albert Square, Exchange Square, Market Street and across the city centre

Manchester’s Business Improvement District (BID) works with partners, retailers and cultural venues to celebrate Chinese New Year. The BID has so far delivered four consecutive celebrations and marketing campaigns for the Year of the Rooster (2017), Monkey (2016), Ram (2015) and Horse (2014).

Our 2017 events took place from 26th – 29th January and showcased a mix of traditional and contemporary performances, art, film, food and family activities – and we welcomed to Manchester the internationally acclaimed exhibition The Lanterns of the Terracotta Warriors.

2017 Partners and Sponsors

Organisers

City Partners

BID Events and Campaign Sponsors

Chinatown Celebrations Sponsors

2017 event headlines

  • Year of the Rooster campaign identity created by international artist Stanley Chow
  • The famous Dragon Parade, entertainment, stalls and fireworks in Albert Square and Chinatown
  • 6,000 red lanterns decorating the city’s shopping streets
  • The Lanterns of the Terracotta Warriors in Exchange Square
  • Chinese Food Market in St Ann’s Square
  • 50ft giant inflatable Golden Dragon in Greengate Square
  • Lion dancers on Market Street
  • Family craft workshops at Manchester Arndale
  • Promotions and special events across city centre shops including Harvey Nichols, Selfridges and House of Fraser
  • See the photos

2017 Stats

• +19% footfall increase across the BID district
• +27% footfall increase on Market Street
£1.44 million + AVE of press coverage across national and regional print, regional broadcast and online news articles
£200,000 value multi-media advertising campaign across digital, press, print, radio, outdoor, social

2018 Chinese New Year – Retailers!

  • Celebrate with themed window displays
  • Host special events, product personalisation, gifts with purchase
  • Run a Red Envelope prize scheme or competition
  • Share your activities with your own customers via e-news to databases, social media, display marketing collateral, POS
  • Share your plans with the BID and we’ll help to promote through the PR, marketing and social media campaigns

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