Halloween in the City

Date & Time
City Centre

Manchester Business Improvement District (BID) works with Manchester City Council, Marketing Manchester, Transport for Greater Manchester, retailers and cultural venues to celebrate Halloween. The seasonal event has become the fastest growing consumer festival in the UK retail calendar and we are therefore working to harness the occasion on behalf of levy payers – as a chance to attract visits and spend – and also have some Fun.

We have so far delivered four consecutive celebrations and marketing campaigns for Halloween in the City in 2016, 2017, 2018 and 2019.

The annual event is a family-friendly festival and we showcase the range of events across the city through a digital media partnership with Marketing Manchester.

Our national press campaign is managed by our agency Echo PR.

Marketing Campaign

  • Full outdoor, digital advertising, social and print media strategy
  • PR including media partnerships with targeted outlets

2019 Event: Digital Headlines

  • 202,000 views of Halloween in the City content
  • 133,000 landing-page views to visitmanchester.com/halloween
  • 2.9 million paid Google and Social impressions
  • 150,000 organic reach
  • 55,000 paid clicks to Halloween in the City content

2019 Event: PR Headlines

  • £1.2 million local, regional and national online, print and broadcast coverage
  • National titles inc. The Telegraph, Independent, I Paper, Evening Standard, The Sun, Daily Mirror, Metro, Waitrose Weekend, Skiddle, NetMums, KidsGuide
  • Regional titles inc. Metro Scotland, Express & Star Birmingham and Staffordshire, Shropshire Star
  • Local titles inc. Manchester Evening News, Manchester Wire, Confidential, Creative Tourist, I Love Manchester, The Manc, About Manchester, Manchester’s Finest, Place North West
  • Broadcast titles inc. Hits Radio, BBC Radio Manchester and Heart North West

Sponsors & Partners

Brought to you by Manchester Business Improvement District in partnership with Manchester City Council, Visit Manchester, Transport for Greater Manchester and The Manc

With thanks to our 2019 Monster Sponsors: Manchester Arndale, Selfridges Exchange Square, The Royal Exchange, House of Fraser, Spinningfields, INNSiDE by Melia, Printworks, Piccadilly Place, Depot at Mayfield, Native at Ducie Street Warehouse, Great Northern Warehouse, Media City.

YouTube PlayList




Show on map