We talk to Lou Cordwell, founder and MD of magneticNorth, one of the country’s leading digital agencies, about starting the company, navigating the dotcom crash, the Manchester digital scene and how her management style has changed over the years. Also, lots of tips about being an entrepreneur.

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CottonmouthMCR is brought to you by CityCo, the city centre management company for Manchester and Salford. It’s hosted by Vaughan Allen, Chief Exec of CityCo and is recorded either ‘live’ on location or by our friends at Blueprint Studios, Salford.

We can be reached on twitter at @cottonmouthMCR. Please talk to us if you have any comments.