Chinese New Year in Manchester

Date & Time
Venue
Chinatown, Albert Square and across the city centre

Manchester’s Business Improvement District (BID) works with partners, retailers and cultural venues to celebrate Chinese New Year.

The BID has so far delivered four consecutive celebrations and marketing campaigns for the Year of the Rooster (2017), Monkey (2016), Ram (2015) and Horse (2014). The events showcase a mix of traditional and contemporary performances, art, film, food and family activities.

2018 celebrations will take place over the Chinese New Year weekend: 17th and 18th February.

Celebration Coordinators

City Partners

Chinatown Sponsors

2018 Event headlines

  • Year of the Dog campaign identity created by international artist Stanley Chow
  • The famous Dragon Parade, entertainment, stalls and fireworks in Albert Square and Chinatown
  • Chinese Food Market in St Ann’s Square
  • Glittering Golden Dragon in St Ann’s Square
  • Family Chinese craft workshops at Manchester Arndale
  • Red lanterns decorating the city’s shopping streets
  • Promotions and VIP events across city centre shops

2017 Stats

• +19% footfall increase across the BID district
• +27% footfall increase on Market Street
£1.44 million + AVE of press coverage across national and regional print, regional broadcast and online news articles
£200,000 value multi-media advertising campaign across digital, press, print, radio, outdoor, social

See the photos

2018 Chinese New Year – Retailers!

  • Celebrate with themed window displays
  • Host special events, product personalisation, gifts with purchase
  • Run a Red Envelope prize scheme or competition
  • Share your activities with your own customers via e-news to databases, social media, display marketing collateral, POS
  • Share your plans with the BID and we’ll help to promote through the PR, marketing and social media campaigns

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