Halloween in the City

Date & Time
Venue
City centre Manchester

The BID coordinates a celebration of Halloween, the fastest growing date in the retail calendar. For the inaugural outing in October 2016, we hung 4000 pumpkin lanterns, turned iconic city buildings green, dressed the streets and staged some spooky fun including live performances and a family treasure hunt. We also rounded up what was on at venues across the city also celebrating Halloween in style.

The £150,000 value multi-media marketing campaign, using a bat motif, was sponsored by Party Delights and attracted attention far and wide. The PR campaign attracted £737,000 AVE of national, regional and local press coverage across 79 pieces including TV, radio, print and online. The team’s promotional campaign was supported by Visit Manchester, Manchester City Council, Metrolink, NCP and Capital FM.

2016 Partners and Sponsors

Organisers

City Partners

BID Events and Campaign Sponsors

2016 Event Headlines

  • Bat motif brand identity for Halloween in the City
  • Ghoulish green Town Hall, Harvey Nichols, Manchester Arndale, House of Fraser and Selfridges
  • Pumpkin-lined streets
  • Imposing cemetery gates on Market Street
  • Sound trail of howling wolves and cackling witches
  • Ghost walking tours
  • Mysterious family treasure hunt by the producers of the award-winning Just So Festival, Wild Rumpus
  • The Printworks and Horrorwood Productions Manchester Halloween Parade
  • See the photos

2016 Stats

2017 Halloween in the City – Retailers!

  • Go Green for Halloween! Join in the fun and light up your building green
  • Get into the spirit and dress your windows with spooky themed displays
  • Showcase your Halloween products and any special promotions
  • Share your activities with your own customers via e-news to databases, social media, display marketing collateral, POS
  • Share your plans and we’ll help to promote through the PR, marketing and social media campaigns

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