The Manchester Flower Festival
- Date & Time
The Manchester Flower Festival is one of Manchester City Centre BID‘s flagship events, celebrating the start of summer.
2025 Highlights
- THE FLORAL TRAIL: Instagrammable installations themed around great cities of the world, designed by florists, community groups and sponsors. Trail partners included The Royal Exchange Manchester, Printworks, Manchester Arndale, Manchester Airport/Juneyao Airlines
- FESTIVAL ZONE: The Floral Marquee, Flower, Arts & Craft Markets, Workshops, Outdoor Dining, Kid’s Bee Procession & Bee Hunt. Shops, attractions and venues celebrating
- Participation from brands inc. Selfridges, Harvey Nichols, El Gato, Slug and Lettuce, Cut & Craft, Zambrero, Franco Manca, Kala, Urban Playground, Kuoni, M&S, Starbucks, Barbour, Represent, Bravissimo, Neal’s Yard, Sostre Greene, Café Nero, Molton Brown, Illo, Yorkshire Building Society
- FRINGE: Floral-themed displays across the city. Activity at partners inc. NOMA, Castlefield Viaduct, Spinningfields, Bridgewater Hall, Kimpton Clocktower Hotel, Holiday Inn, Afflecks.
2025 Headline Stats
- £1.2M press coverage value (AVE)
- 119K visits to visitmanchester.com/mcrflowerfest
- 3.23M paid digital impressions (Google, Facebook, Instagram, TikTok)
- 544K organic digital impressions (Facebook, Instagram, TikTok)
- +13% uplift in footfall across event district over 4 day late May Bank Holiday (based on 4 BID cameras).
Press Coverage
- £1.2M press coverage value (AVE) across 154 media titles including TV features on BBC North West at One, North West Tonight
- Radio, press, online titles including BBC Radio Manchester, BBC online, Metro, The Telegraph, Country & Town House, Manchester Evening News.
Marketing Coverage
- OOH Advertising: Digital Bridges, Towers, Loops, JC Decaux, 96, 48, XL screens
- Metrolink Tram Network advertising and TfGM online ads
- Lamppost banner campaign
- Print collateral
- Signage scheme
- Website, digital, social and influencer campaigns
- Media partnership with Manchester’s Finest
- PR by Echo PR.
Digital Stats
- 119K page views across campaign portal: visitmanchester.com/mcrflowerfest
- Paid Digital Impressions: Visit Manchester (2.4M), Meta (608K), TikTok (86K), Manchester Finest (204K). Total = 3.32M
- Organic Digital Impressions: Visit Manchester (345K), Facebook reach (174K), Instagram reach (23K). Total = 544K
- 10.4K downloads of festival map flyer
- 10K leaflets distributed on site over the 4 days
- New TikTok channel attracted 60,000 views to 2025 festival launch video
- 9.5K Instagram followers – an increase of 22% v 2024.
Event Images
Event Film
Previous Reporting
For reporting on previous years, email events@cityco.com
Next Year
The Manchester Flower Festival will be back, late May Bank Holiday 2026.
For information about how to take part, become an event partner, or sponsor, email events@cityco.com
