The Manchester Flower Festival, produced annually by CityCo on behalf of Manchester City Centre BID, is a vibrant urban celebration marking the start of the summer season.
The festival supports a diverse mix of businesses and has been shown to boost visitor numbers, engagement, and media coverage for Manchester.
During the event, the city centre is transformed into a floral-themed trail, featuring showpieces, green installations, and creative window displays, all designed to showcase Manchester’s retailers, hotels, and attractions.
The festival takes place over the late May Bank Holiday weekend each year and is promoted through an integrated campaign including branding, digital, social media, influencer marketing, print, outdoor and transport advertising, and PR.
The festival and its promotional campaign are delivered in partnership with a wide range of organisations, including Manchester City Council, Transport for Greater Manchester, and Marketing Manchester.
2026 Manchester Flower Festival
- Saturday 23rd – Monday 25th May 2026 (Late Bank Holiday)
- To take part, email events@cityco.com
2025 Floral Trail
- The Gateway to Osaka By Manchester Arndale & Visual Architects
- A World in Bloom at Printworks By Designs in Air & Printworks
- The Markets of Marrakech By Citiblooms
- MCR LIVE ‘25 By Decordia
- Mumbai Dreams By Verdure Floral Design
- Manchester: The Original Modern City By The Manchester Flower Festival
- A stroll through Amsterdam By Royal Exchange Flowers & The Royal Exchange Manchester
- La Romance in Paris By Frog Flowers
- Steps of New York By Decordia.
2025 Success Stats
- +13% uplift in footfall v 2024, over 4-day Bank Holiday iin the city centre (based on 4 cameras)
- 154 pieces of local, regional and national press coverage = £1.26 million AVE (advertising value equivalent)
- Broadcast pieces on BBC North West Tonight, BBC North West at One, BBC Radio Manchester
- 119,064 page views across Visit Manchester.com Manchester Flower Festival portal
- Visit Manchester paid digital campaign: drove 2,423,158 impressions to content
- Manchester Flower Festival paid digital campaign: drove 608,344 Facebook impressions, 86,359 TikTok impressions, 204,344 MCR Finest impressions
- 10,000 downloads of festival map and events programme.
Festival Flyer
2025 Map & Events Programme Leaflet
Event Images
flickr.com
PC: Carl Sudonik
Wrap Video
instagram.com
VC: Chloe Waterhouse
