The Super Duper Family Festival, produced annually by CityCo on behalf of Manchester Accommodation BID, is a citywide, fun-filled event that gives families a major new reason to visit Manchester during February Half-Term.
The festival supports a diverse mix of businesses and enjoyed a brilliant launch during its first outing in 2025.
During the event, the city centre is transformed into a giant playground, featuring PLAY Zones, each offering its own unique world of imagination and adventure.
Galleries, museums and public spaces all join-in as places to DISCOVER, offering a wide range of half-term activities as part of the programme.
Visitors can make the most of their Super Duper trip with STAY-over hotel offers, and there are plenty of ways to SAVE across shops and restaurants.
The festival takes place over February Half-Term and is promoted through an integrated marketing campaign including branding, digital, social media, influencer marketing, print, outdoor and transport advertising, and PR.
The festival and its promotional campaign are delivered in partnership with a wide range of organisations, including Manchester City Council, Transport for Greater Manchester, and Marketing Manchester.
2026 Super Duper Festival
- Wednesday 18th – Saturday 21st February (Half-Term)
- To take part, email events@cityco.com
2025 Event Highlights
- City centre Play Zones: The Party (AVIVA Studios), The Sports Hall (Great Northern Warehouse), The Arcade (The Printworks), The Carnival (St Ann’s Square), The Garden (Exchange Square)
- CBEEBIE’s Read and Rave at Factory International
- The Big Green Echo School at Manchester Arndale
- Family friendly events, exhibitions, workshops, and offers at the city’s attractions, retailers and hotels.
2025 Success Stats
- +7% uplift in footfall v 2024 February Half Term over the 4 days, in the city centre (based on 4 cameras)
- +22% uplift in footfall v 2024 in The Printworks over the 4 days
- +9% uplift in footfall v 2024 in Manchester Arndale over the 4 days
- 109 pieces of local, regional and national press coverage = £274,000 AVE (advertising value equivalent)
- Pieces in I Paper, The Sun, Manchester Evening News
- 142,147 page views across Visit Manchester.com Super Duper Family Festival portal
- Visit Manchester paid digital campaign: drove 886,000 impressions to content
- Super Duper Family Festival paid digital campaign: drove 240,000 Instagram impressions, 186,000 Facebook impressions
- 4,256 downloads of festival map and events programme.
Festival Flyer
2025 Map & Events Programme Leaflet
Event Images
flickr.com
PC: Carl Sudonik
Wrap Video
instagram.com
VC: Chloe Waterhouse
