The Manchester Flower Festival, produced annually by CityCo on behalf of Manchester City Centre Business Improvement District (BID), is a vibrant urban celebration marking the start of the summer season.
The festival supports a diverse mix of businesses and has been shown to boost visitor numbers, engagement, and media coverage for Manchester.
During the event, the city centre is transformed into a FLORAL TRAIL, featuring showpieces, green installations, and creative window displays, all designed to showcase Manchester’s retailers, hotels, and attractions.
The festival takes place over the late May Bank Holiday weekend each year and is promoted through an integrated campaign including branding, digital, social media, influencer marketing, print, outdoor and transport advertising, and PR.
The festival and its promotional campaign are delivered in partnership with a wide range of organisations, including Manchester City Council, Transport for Greater Manchester and Marketing Manchester.
The Manchester Flower Festival 2027
The 2027 outing takes place Saturday 22nd – Monday 24th May Bank Holiday.
Follow the Website for what’s on.
2026 Success Stats
- +10% uplift in footfall across the retail district over the weekend and King Street saw a +21% uplift (Download Footfall Success Press Release)
- 117 press articles across online, offline and social clips (Download Press Report)
- Coverage highlights: BBC Breakfast, ITV News, Sainsbury’s Magazine, The Times, The Sunday Times, I News, Independent, BBC Online, Good Food Magazine, English Garden Magazine
- MCR Flower Festival Website views: 108,900
- MCR Flower Festival + Visit Manchester – Paid Digital Impressions: 2,338,195
- MCR Flower Festival + Visit Manchester – Organic digital Impressions: 1,026,739
- 1000;s of downloads of the festival brochure/map.
Event Photography
instagram.com
C: Carl Sudonik / The Vain Photos
Event Videography
instagram.com
C: Chloe Waterhouse / This is Apollo
